Cool Japan Fund Inc.

Overview / Policy implications

This project is to conduct content production by introducing up-to-date broadcast equipment and distributing Japanese content in Myanmar in cooperation with Japan International Broadcasting Inc. (JIB) and the Fund Corporation for the Overseas Development of Japan’s ICT and Postal Services (JICT) through a major media conglomerate in Myanmar called Shwe Than Lwin Media Co., Ltd (STLM Ltd.), and its terrestrial broadcasting station Myanmar National Television (MNTV).This project will not only newly offer Japanese content to MNTV and other STLM Ltd.’s channels but also produce collaboration programs by using the Japanese television program formats.

We aim to promote Japanese products and services, and contribute strengthen the relations between both countries. There is also a potential ripple effect leading the increase of tourists from Myanmar to Japan in the future.