Tokyo Otaku Mode Inc., also called TOM, has gained re-known for sharing Japan’s "otaku" culture with the rest of the world. In September 2014, the Cool Japan Fund decided to support TOM by investing up to a maximum of 1.5 billion yen over the next three years. TOM’s Facebook page provides information about anime, manga and other Japanese pop culture phenomena, and they also run an e-commerce website to sell related merchandise. Over 99% of the website’s visitors are from outside Japan. We spoke to the company’s founders to learn how they bring in those customers and earn their business.
＊ Information current as of December 2014.