Investment in One of Greater China’s Leading Premium Wine Importers as a Platform to Market and Distribute Sake in China

Enterprises : EMW


Overview / Policy implications

Cool Japan Fund acquired a stake in one of Greater China’s leading premium wine importers, East Meets West Fine Wines (EMW). EMW is currently representing exclusively more than 80 brands from 15 countries and is marketing and distributing wines in over 150 cities across mainland China, Hong Kong and Macau.

Cool Japan Fund sees a great opportunity to join forces to further leverage its excellent marketing platform in China for quality Sake project while to continue the development of EMW’s solid wine and spirits business.

Business Expansion

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