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Our Features and Roles

Cool Japan Fund aims to showcase the excellence of Japanese brands and have a wider influence on Japanese industry from medium- to long-term perspectives by proactively investing in high-risk projects in accordance with the policy. Through this activity, we will create businesses to expand overseas demand of products and services that have the potential to attain international popularity.

  1. Specialized in Media and Content Field, Consumer Goods, Services
  2. Overseas Investment / Overseas Expansion Support
  3. Portfolio Value Creation
  4. Credit and Network as a Governmental Fund

Track Record

the Number of Investments:
(As of March 2022, Including Exited Deals)

Specialized in Media and Content Field, Consumer Goods, Services

We focus on investing in businesses across these fields, such as media & content, food & services, fashion & lifestyle and inbound services.

Specialized in Media and Content Field, Consumer Goods, Services

Overseas Investment / Overseas Expansion Support

We are dedicated to investing in businesses all over the world, including the Asian region where demand for Japanese products and services is increasing and Western countries emphasized from the point of view of branding strategies.

Overseas Investment / Overseas Expansion Support

Portfolio Value Creation

We proactively support portfolio companies, with knowledgeable and deeply experienced experts. We definitely commit “Value Creation” with business matching, utilizing our network - other governmental organizations, local governments, companies, and advisory firms.

Accelerate PMI as PMO after implication with management.
  • Establish the communication plan among the directors, the representatives of Value Creation and the team members.
  • Establish reporting process.
  • Support Value Creation initiatives for implementation.
Revenue Growth
Support business matching - Introduce potential customers and suppliers to expand service lineup, EC service launch, digital transformation for BtoB business, co-promotion with portfolio companies and business partners etc.
ex. Introduce potential Japanese customers from our network, providing Japanese language support.
Margin Improvement
Support digital transformation for, pricing optimization, cost management enhancement, enhance MRO procurement etc.
ex. Enhance S&OP – Sales and Operation planning - , encouraging the collaboration with sales and manufacturing departments to realize the best pricing and inventory optimization.
BS Optimization
Enhance credibility for bank loan, optimize capital structure and enhance inventory management etc.
ex. Encourage the sales of slow moving inventory, enhancing inventory management process by SKU.
Governance Enhancement
Support to establish a mid-term business plan and to enhance accounting management - consolidated financial statement & management reporting.
ex. Support to update business plan, reflecting the new business model amid COVID-19.
ex. Enhance account management, communicating with portfolio companies closely, dispatching HR resources such as Japanese accountant who can speak the local language for several months.

*Post Merger Integration : the process of post-M&A integration and the activities

Credit and Network as a Governmental Fund

We show the strength of our credibility as a governmental fund by harnessing information from networks with other governmental organizations in Japan and overseas, and with local governments and companies across the country.

Governance Enhancement