Cool Japan Fund Inc.

Overview / Policy implications

WHILL Inc. is a provider of short-distance personal mobility with Japanese design and technology under its mission of "Delivering Fun and Innovative Mobility for All."

Cool Japan Fund aims to promote brand image of Japanese product design characterized by simplicity and aesthetic function, increasing exposure of the personal mobility WHILL. In addition, Cool Japan Fund expects WHILL Inc. to become a role model for other Japanese companies taking on new global challenges, as well as to communicate craftsmanship of factories in Japan to the world.