Cool Japan Fund Inc.

Overview / Policy implications

Tastemade is a modern media brand inspiring the taste of a generation through entertainment, commerce and experiences. The company creates award-winning video programming in Food, Home and Travel, which appears on all major digital, mobile, streaming OTT and linear TV platforms.

Cool Japan Fund’s investment in Tastemade is to promote Japanese food, travel, and design to Millennial consumers around the globe. This investment will enable Tastemade to scale its entertainment and ecommerce offerings from Japan, and leverage its unique storytelling capabilities to attract a new generation of fans of Japanese culture.