Lifestyle

Investment in Grover, a Leading Tech Subscription Platform for Circular Economy in Europe

Enterprises : Grover Group GmbH

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Overview / Policy implications

Cool Japan Fund, Inc. (CJF) has decided to invest 10 million EUR in Grover Group GmbH (Grover), a German subscription service provider of consumer electronics products and other products in Europe.

This investment will contribute to the development of overseas demand for Japanese products in Europe—where the transition to the circular economy is progressing at an accelerated pace—by communicating the appeal of Japan's internationally competitive and superior consumer electronic products through subscription services, and further increasing awareness and usage of these products.

Business Expansion

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