Cool Japan Fund Inc.

Overview / Policy implications

Cool Japan Fund, Inc. (CJF) has invested in Inside Travel Group (Inside Travel), a ‘cultural adventure’ tour operator that provides tailormade trips and small group tours to Japan for high-end travellers from the UK, US and Australia.

Through this investment, CJF will be helping to promote high-quality, high-value and culturally rich inbound tourism from the three largest English-speaking markets. This in turn will contribute to the overall sustainable growth of inbound tourism to Japan whilst helping to promote Japan and Japanese culture across the world.